Can you apply the same marketing strategy to every home?

Every home is unique in it’s own way. If I were to identify (2) extremes of classifying a home, it would be: 1.) the Niche home, and 2.) the “bread and butter” category. This is important because agents and sellers will often apply the wrong marketing strategy and have the wrong expectations. Of course, the wrong expectation will often produce the wrong result.

Although the “bread and butter” home may appeal to most, it can also feel very cookie-cutter like.

The “bread and butter” home is what the nickname implies: it’s something that appeals to almost everyone. In North Orange County, that usually translates into the following characteristics: newer built (after 1990), good schools, at least 3 bedrooms, at least 2 bathrooms with a direct access garage. You’ll also hear some cultures place additional requirements on “Feng Shui” or the way the home’s layout flows from room-to-room.

 

On the other hand, the “niche” home is sometimes a “love or hate” type of property. Some examples of this could include a historic home, a taste-specific home, a home with only one bath, or home that isn’t remodeled to today’s trends.

Although this condo shown is a single level, it only had 1 bath and faced a busy street. Niche-type marketing can apply in this situation.

Historic homes are a good example of a “niche” home.